We poked and prodded the Toyota guidelines to create a distinct look and feel for the whole Yaris range, then shot gorgeous imagery of the vehicles that made them look spicy.
The car launched with a massive OOH campaign, that even got graffitied in North Melbourne!
Then just a few months later, we brought this stylish look and feel to two more Yaris models.
CLIENT / Toyota
, AGENCY / BWM Dentsu Melbourne
ECD / Phil van Bruchem
CDs / Giles Watson & Tim Smith
ART DIRECTOR / Omar Jordan Fawahl
COPYWRITER / Isabel Brand
DESIGNER / Matt Ebeling
PHOTOGRAPHER / Derek Swalwell
PHOTOGRAPHER / Michael Corridore