There’s no prize for doing good things most of the time. But we wanted to let people know that if they did a good thing and join the United Energy Summer Saver program, they’d be rewarded.
To tell people about this, we created rewards for other good deeds too.
We worked with Studio 57F1 to design real gold trophies of real people doing good deeds.
We turned these trophies into a print and digital campaign, and even gave United Energy customers a chance to win one of their own.
At events filled with good people - like the Around The Bay cycling event - we set up 3D body scanner, where people could create a digital 3D trophy of their, or their friends’, good deeds.
We then gave locals the ability to nominate good samaritans they know, for the chance to win a physical trophy of their own.
CLIENT / United Energy
AGENCY / BWM Dentsu Melbourne
ECD / Phil van Bruchem
CDs / Ruben Cirugeda & Scotty Glennon
ART DIRECTIOR / Omar Jordan Fawahl
COPYWRITER / Isabel Brand
MODEL MAKER / David Mccausland
PHOTOGRAPHER / Josh Robenstone