When CitiPower's major works got in the way of the Melbourne businesses they help power, we gifted them our media buys, turning our ads into ads for them.
We made created a range of cheeky posters that promoted local businesses affected by our works that ran all over the city, and shot a series of local business ads which we ran on Facebook.
CLIENT / CitiPower Powercor
AGENCY / BWM Dentsu Melbourne
ECD / Phil van Bruchem
CDs / Ruben Cirugeda & Scotty Glennon
ART DIRECTOR / Omar Jordan Fawahl
COPYWRITER / Isabel Brand