We needed a bold way to prove that The Great Pretender Protein from Nando’s isn’t just some yucky after-thought to cater for vegos. It’s brings that authentic Nando’s PERi-PERi flavour to everyone.
So we put it to the test. A lie detector test.
We then built a PERi-PERi polygraph into the Nando’s app. Using the camera flash to read customers pulse, we let them blind test The Great Pretender in restaurant, and guessed which one they were eating..
Players would win PERi-Perks.
We also worked with Spotify, to create immersive 3D audio ads - that made it feel like you were in a real interrogation room, getting grilled.
AGENCY / BWM Dentsu Melbourne
ECD / Phil van Bruchem
CDs / Giles Watson & Tim Smith
ART DIRECTOR / Omar Jordan Fawahl
COPYWRITER / Isabel Brand
3D ARTIST / Rob Nunn